We Started with Skin,
Looking to Korean Nature

We study skin truly need, drawing on trusted Korean ingredients.

  • Goesan County

    A plantation where Centella thrives
    in various climates, enduring
    strong sunlight, rain and snow.

  • Hapcheon County

    A plantation where Centella
    perseveres through harsh terrains.

  • Jeju Island

    A plantation where Centella
    grows amidst powerful wind and sea.

  • Gangwondo

    The origin of nutrient-rich,
    hydrating Deep Sea Water.

  • Gunsan

    Nutrient-rich coastal soil, ideal for
    cultivating soothing and moisturizing Oats.

  • Damyang

    A lush Bamboo forest where skin barrier-
    strengthening Bamboo is harvested.

  • Cheongdo Hanjae

    Home of Minari, a skin vitality
    supporter,
    nestled between
    sunlit mountains.

  • Jeju Island

    An island adorned with fields of Hydrangea,
    the secret to wrinkle-free and elastic skin.

  • Jeju Island

    An island dotted with skin-rejuvenating
    starflowers that resemble the night sky.

Modern life doesn’t stand still. Neither do we.

We refine formulas for today’s skin needs — for greater comfort and visible results.

Scroll through and experience
Purito's journey.

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