Touch Your ( Seoul )
At Purito Seoul, we are captivated by the vibrant culture and limitless creativity that define Seoul - a city where nature and urban life coexist in perfect harmony.
"Purification", the "PURI" in our name signifies
our dedication to sourcing the finest,
pure ingredients from diverse regions of Korea.
character for "Earth or Soil,"
symbolizing our deep-rooted connection to
the planet Earth and its community.
Our Core Values
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Explorative
Driven by a passion for exploration, we scout the Korean Peninsula for exceptional natural ingredients. Our products blend natural Korean goodness with clinically proven actives, creating safe, effective skincare solutions for all.
Explore our Korean ingredients
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Sensorial
Meticulously crafted, our skincare products are designed to deliver not only exceptional results but also a delightful and exciting sensorial experience.
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Simplicity
Our formulations are carefully crafted, using only the most essential of ingredients. By embracing simplicity, we elevate the skincare experience, making it accessible, effective, and a daily delight.
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Community-centric
We actively engage with our community, valuing their voices and empowering collaboration.
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Eco-ethical
Receiving our philosophy and ingredients from the Earth, we incorporate ethical and eco-conscious practices in our product development.